Winterkorn Counseling & Psychotherapy

Gretchen Winterkorn runs a psychotherapy practice in Tribeca. She needed to broaden her audience and step up her website from a simple blog to a more robust interface for communicating her offerings.

Her strong progressive approach is part of what makes her practice unique, and we decided to showcase that in a way that felt professional and knowledgeable. The mark itself is intended to communicate a sense of hope and the possibility of growth, the way her clients feel after emerging from a therapy session at her office.

Role

Concepting
Design
Copywriting

Agency

Freelance

Website

Visit here

project type

Branding
Web

To maximize her SEO, we decided to continue using Wordpress for the website. Adding a sticky navigation with a booking feature made it easy for new and old patients alike to make an appointment or get in touch. Incorporating backgrounds with natural textures were intended to create a sense of strength and wisdom. Gretchen also worked with a photographer to help showcase her team at their best.