100% Raw Tea

Harmless Harvest's 100% Raw Tea is made from completely raw tea leaves that are blended in cold water. Due to a lack of processing and chemical additives, the beverage provides one of the truest experiences to the natural flavor of the tea leaf. We decided to communicate this with an explosion of leaves, using different colors to denote each SKU. Using Harmless Harvest's custom typeface for the name of the product created continuity with the company's coconut water packaging. Labels were rotogravure printed onto plastic and shrink wrapped to the bottle.

Role

Concept
Design
Production

Agency

Harmless Harvest (in house)

project type

Packaging
Photography

100% Raw Tea

Abrams