Sysdig is a B2B tech company that provides open source and enterprise tools for monitoring and securing data containers. As they continued adding new tools, it became important to be able to communicate their highly technical offerings to engineers, developers, managers, and executives alike. We updated their brand to be more relatable and human on all levels through a robust iconography, a library of illustrations and patterns, a limited color palette, and a new typographic system.
All of these elements culminated in an exhaustive redesign of their website. Restructuring their navigation and content allowed for a more streamlined user experience, with micro-interactions throughout that introduce an element of surprise. A combination of infographics and illustrations communicate on multiple levels so that all of their users are addressed.